Our recent poll of over 900 Mortgage Loan Officers asking about the tech tools you love and want to learn most about is complete. The results are surprising.
Turns out, 60% of respondents cited Social Media as the tech tool used most in their business. A CRM system came in 2nd at 61% and blogging in third at 46%.
What’s interesting is when asked which tools you’re most interested in learning more about, Social Media fell like a led balloon to just 8% showing interest in learning more. Wow! Does that mean those who responded are already Social Media gurus or does it reveal something else about Social Media? Frustration? Disappointment? Not sure.
We should consider a different survey asking for input on where Mortgage Originators get the bulk of their business from. The survey results revealed that 50% expressed a sincere desire to learn more about website lead capture with 41% interested in learning more about video. Next came email autoresponders. See graph below.
What about you? If you didn’t leave offer your input during our survey, now’s your chance. Which tech tools are you most interested in learning more about using in your business? Leave your comments below.
