So you’re down with the whole content marketing thing. That “thing” being that driving inbound leads and sales starts with creating and sharing relevant, problem solving content for your target market.

We’ve been talking about millennials at the largest growth market for mortgages in the coming years.

Where do millennials search for most of the content they consume?

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One of the benefits of content marketing done well is when people find you by way of relevant, helpful content, you’ve positioned yourself as a thought leader vs. just a vendor. Thought leaders rise above the noise, are less dependent on ‘selling’ based on price alone.

So create great content, get it out there where your target market is looking for it and make sure you have your systems for engagement and conversion set up for success.