Have you heard of Facebook Live video?

Facebook Live lets you connect with your fans, friends and followers by sharing real-time video of what you’re seeing and doing in the moment. Its new, video is hot and you need to explore the potential to grow your engagement among your Facebook followers.

In this article you’ll discover how to broadcast with Facebook Live and use Live video in to build engagement with your Facebook followers.

Facebook Live for Mortgage Loan Officers

What Is Facebook Live?

Facebook Live Video is a relatively new feature that allows users to broadcast a video live to their audience in real-time like other live streaming services such as Blab, Google+ Hangouts, Periscope and Meerkat.

Users can comment on the video as it’s happening, and the video is saved and uploaded to your timeline for users to watch later if they choose. Regardless of whether you have or plan to use Live streaming, you can (and should) still upload videos regularly to Facebook.

Facebook Live Video has already gotten the attention of users, who have noticed the live broadcasts happening. For marketers and businesses, this is an incredible tool to utilize, with several benefits attached.

Three Benefits of Facebook Live

The first benefit is that it’s in video form, which we all already know attracts viewers and attention on a Newsfeed. Facebook users are posting 75% more videos than they did a year ago, and the number of views on them has continued to grow. Being able to create content in the form most appealing to users is important for continued views and engagement.

The second benefit is that broadcasting a Facebook Live Video can creates a sense of urgency. Your page followers get notifications on Facebook at the time your broadcasting. This makes users feel like the video is right now and they don’t want to miss out.

The third benefit, in my opinion, is that because it’s live it will feel more authentic. We’re getting an unedited look at something; even if it’s been rehearsed a ton of times, it doesn’t necessarily feel like that. Seeing something live is exciting for a lot of viewers.

Ultimately, any new tool that we have that we can use to keep our followers engaged and interested in our content is a good.

7 Tips for Mortgage Loan Officers

1. Tell people ahead of time when you’re going to broadcast

Build anticipation by letting people know when you’ll be broadcasting live. You could host a market and rate update, allowing people to tune-in with each weekly or daily broadcast.

2. Go live when you have a strong connection

Check to make sure that you have a strong signal before going live. WiFi tends to work best, but if you can’t find a nearby network, you’ll want a 4G connection.

3. Write a compelling description before going live

A great description will capture your followers attention and help them understand what your broadcast is about. Again, this could be market updates, tips for first-time homebuyers, and relevant topics buyers and agents would benefit from learning. This is where your expertise can shine through!

4. Ask your viewers to follow you to notifications when you go live

Let your audience know they can tap on the Follow button on live videos and videos that were live and they’ll be opted-in to get notifications the next time you go live on Facebook. A great way to stay top of mind with your followers and build engagement over time.

5. Say hello to commenters by name and to respond to their comments

Your audience will be thrilled to hear you mention their name and answer their questions when you are live. You’ll see the names of viewers in your screen when they join and comment.

6. Broadcast for longer periods of time to reach more people

The longer you broadcast, the more likely people are to discover and invite their friends on Facebook to watch the video. We recommend that you go live for at least 5 minutes, and you can stay live for up to 90 minutes.

7. Be creative and go live often!

Try different types of broadcasts – and go live frequently – to keep your audience engaged. Here are some ideas:

  • Broadcasting live from events (yours and others)
  • Weekly/daily market updates
  • Tip of the week or motivational quote of the week/day
  • Live Q&A About First Time Home-buying + Boomerang Buyers
  • Behind the scenes. A revealing look at the life of a loan.
  • Get Creative…the possibilities are endless!

In Conclusion

Video streaming, especially through Facebook Live, is an incredible opportunity to showcase your knowledge and increase your fan, follower and customer bases.

Since video is super-strong right now and Facebook Live seems to get higher organic reach than other types of content, it’s definitely worth getting ready to add Live to your marketing plan just as soon as you have access.

Live is just the beginning of what Facebook wants to do with video. Facebook is currently testing a dedicated video news feed on select mobile devices, so people always have video in their pocket and at their fingertips.

Start thinking about what you want to create as a subject matter expert, so you can take advantage of all of the opportunities in store for the future of video.

What do you think? Have you streamed using Facebook Live yet? Do you have a plan for live streaming? What sorts of videos are you sharing or are you planning to share?

Please share your thoughts in the comments. If we get enough interest, we’ll post an in-dept “how-to” video to help you get started with Facebook Live.