My special guest on this episode is . Shane is head of industry and General Manager for financial services at He’s a published author award winning speaker and his research has been featured by leading advisory firms such as Forrester and Gartner. With 18 years of experience in financial services and high tech, Shane knows his stuff. Many of us are not necessarily adapting to the market changes and in this conversation we talk about the as he calls it; the next generation customer journey and how the loan officer experience integrates into that. It’s all about local search and we’re going to unpack that topic and share some examples to help you get found online and get more consumer direct business. Biggest takeaways you don’t want to miss and links mentioned The Keys to Success for Thriving in the New Digital Landscape Getting Found in Google Local Search Three Steps to Having a Professional Online Presence What is Google My Business and How do You Benefit Learn More About Yext If you enjoyed this episode, please share with your colleagues & friends and leave a comment below letting us know what you thought.
About Geoff Zimpfer
Geoff is the Chief Content Guy for Mortgage Marketing Institute (MMI). He's also the author of Instant Referrals for Mortgage Professionals available at Amazon. Want more? Join our Free Private Facebook Group at www.MMIPrivateGroup.com