Ep # 415: How Top Agent Liz Johnson Built a Referral Network of 176 People Helping Her Sell Over 100 Homes a Year We’re mixing it up a little bit and taking a pause from our discussion of The ONE Thing book. Today we’ve got a dynamo of a woman for this episode. My guest this week is Liz Johnson of Keller Williams. She’s a cop’s wife and an ex-cop herself, a mother, combat veteran, entrepreneur, and so much more. Liz is a highly successful real estate agent from Washington State, but she hates cold-calling, so she came up with a unique approach to networking and engaging with her sphere of influence. Liz and I dig into her unique referral program consisting of 176 MVP’s or “Most Valuable Partners” and her suggestions on how you can do the same. If you want to learn more on how to leverage your sphere of influence, improve your referral rate, and more, check out Liz’s book: Perk Your Sphere: Reward Those Who Reward You on Amazon. In this interview, you’ll learn: Liz’ Background and Her Book The Beginnings of Her “No-Cold-Call” System Marketing, Team Structuring, and Branding Qualifying for Program Membership Maximizing Facebook and Newsletters for Marketing Lessons Learned and Roadblocks …and more! Thanks for Listening! Thanks for joining us on this week’s episode of Mortgage Marketing Radio. If you enjoyed it, please share with your colleagues & friends and leave a comment or rating below letting us know what you thought.
About Geoff Zimpfer
Geoff is the Chief Content Guy for Mortgage Marketing Institute (MMI). He's also the author of Instant Referrals for Mortgage Professionals available at Amazon. Want more? Join our Free Private Facebook Group at www.MMIPrivateGroup.com