Welcome to Episode #7 of Mortgage Marketing Radio podcast. In this episode, Blake Andrews, co-founder of Give Back Homes shares his personal story of being emotionally impacted on a Giving Trip for Tom’s Shoes and how a chance encounter with a young girl in Nicaragua became the inspiration for a Cause Marketing idea that’s changing lives and helping real estate professionals at the same time.
Cause Marketing: 90% of U.S. consumers say they would switch brands to one associated with a cause, given comparable price and quality. Give Back Homes provides REALTORS®, Mortgage Professionals, Interior Designers, Builders and others a platform to make contributions toward the construction of homes for families in need. Affiliation with Give Back Homes differentiates your business while changing the lives of families one home at a time.
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Cause Marketing is a strategic marketing partnership that pairs a company or brand with a social cause or cause-related organization for mutual benefit.
Benefits of Cause Marketing:
- Greater awareness for company product or service
- Increased sales (do well by doing good)
- Access to new audiences
- Competitive advantage
- Increased brand image and awareness
- Opportunity for new strategic partnerships
Enjoy this episode but more importantly, GET INVOLVED! Share this episode with your agents and referral partners. It’s a great opportunity to position yourself as a leader in your local area and do well by doing good. Learn more about Cause Marketing. Check out Give Back Homes for more details.