Our guest today is Brian Boero, co-founder of 1000WATT. We’re discussing the importance of branding and differentiation in the real estate and mortgage industry in a way that connects with your target audience.

Boero shares his opinion around the NAR settlement, particularly for agents who struggle to adapt to the changes. He advises mortgage professionals to support and cultivate relationships with the most capable agents in their market.

Highlights:

00:00Introduction and Background

01:04The Importance of Branding and Differentiation

08:59The Impact of the NAR Settlement

12:43Supporting and Cultivating Relationships with Agents

28:34Opportunities for Mortgage Professionals

34:10The Wake-Up Call Branding and Marketing Summit

Episode Resources:

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