This week we’re continuing our focus on using Content Marketing to generate leads, build your pipeline and differentiate yourself from your competitors. If you’re still a bit new to this thing called “content marketing” you’re in luck!

I recently read an eBook on attraction marketing and how to use Content Marketing to capture to use Content Marketing to capture more leads, build your pipeline and boost your closing ratios.

The eBook is a great intro to Content Marketing and
covers three relevant areas: Screen Shot 2015-02-10 at 12.25.14 PM
1) Search
2) Social
3) Email.

It’s all about filling your funnel with prospects who
are A) Your target market and B) Pre-disposed to choosing you vs. the competition. Effective use of Content Marketing helps you do both and a whole lot more.

How relevant is Content Marketing to your business plan in 2015? I really want to know! Leave your comments below.

Download the eBook HERE.