In this episode of Mortgage Marketing Radio, our guest is Laura Hopkins, VP of Sales and Marketing for VidVerify. We discuss the ever increasing importance of video to stay relevant among today’s consumers and partners.


Episode #13 (2)

Listen to The Audio

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Laura shares how VidVerify’s brand-able, pre-recorded video library is instantly delivered so customers and agents receive comprehensive, consistent, compliant explanations. Lenders can also record their own video messages for a personal touch.

Key Highlights

  • Automated Compliance Videos
  • Animated Video vs. Live Person Video
  • Increasing Client and Partner Engagement
  • Integrating Videos With Your LOS
  • How Does VidVerify Work?

Still need convincing on the effectiveness of using video in your sales and customer engagement strategy?

Video-Marketing

Here’s a few Video Highlights from Cisco:

It would take an individual more than 5 million years to watch the amount of video that will cross global IP networks each month in 2020. Every second, nearly a million minutes of video content will cross the network by 2020.

Globally, IP video traffic will be 82 percent of all consumer Internet traffic by 2020, up from 70 percent in 2015.

For clarification, Internet video includes short-form Internet video (for example, YouTube), long-form Internet video (for example, Hulu), live Internet video, Internet video to TV (for example, Netflix through Roku), online video purchases and rentals, webcam viewing, and web-based video monitoring.

(Read the full report here.)

Mortgage marketing, sales and customer centric videos fall into the category of short-form Internet video.

The rise of video is creating expectations from consumers that video be an integral part of doing business with companies today. Consumers are going to continue living connected lives. In fact, they’re going to get even more connected in the coming years. Shocking, right?

Here’s some more video stats:

51.9% of marketing professionals worldwide name video as the type of content with the best ROI. (Source)

Using the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%. (Source)

Consumers and partners are now EXPECTING video to be part of the customer journey. Listen to this episode, get in touch with VidVerify and get started using video to meet compliance requirements, differentiate yourself and drive engagement and referrals.