Jeff Irving is the CEO and founder of MLO Shift. I call him the best-kept secret in the mortgage industry when it comes to CRM and marketing automation platforms. 

I’m pretty savvy when it comes to CRM’s and marketing automation. I’ve been around that digital space for quite a long time and I’m very impressed with what Jeff has built. 

What I love about Jeff is that he’s made his CRM easier to use, get out of the gate and get started with a lot of the built-in turnkey functionality templates and modules that you can easily turn on and get started.

Jeff Irving MLO Shift
[smart_track_player url=”″ social_twitter=”true” social_facebook=”true” social_linkedin=”true” social_email=”true” ]

Biggest takeaways you don’t want to miss and links mentioned

  • Choosing the Right CRM for Your Needs
  • Automating Tasks vs Relationships
  • The Future of Loan Officer Marketing
  • Learn More About MLO Shift Here

If you enjoyed this episode, please share with your colleagues & friends and leave a comment below letting us know what you thought.

Or, you can leave a rating & review for Mortgage Marketing Radio on iTunes. That way, it helps other professionals discover the show.

Finally, you can subscribe on iTunes or Stitcher to get all new episodes when they are released.

Subscribe on iTunes (for iPhone)


Subscribe on Stitcher (for Android)