Mortgage Marketing Institute

Marketing Solutions for Today's Mortgage Professional

  • Home
  • Podcast
  • Articles
  • About
  • Contact

Qualifying for a Mortgage: Most Consumers Still Misled

February 3, 2016 By Geoff Zimpfer

A recent study by Fannie Mae reveals that most consumers are still mis-informed about what it takes to qualify for a home mortgage. In prior surveys, renters have told Fannie Mae that saving for a down payment and their credit score are the leading obstacles to obtaining a mortgage. When asked to identify accurate key mortgage qualification criteria (down payment, credit … [Read more...]

People Are Judging You…Two Important Traits for Success

January 26, 2016 By Geoff Zimpfer

You've heard the saying that "you never get a second chance to make a good first impression?" New research supports that as being true. In fact, according to Harvard social psychologist Amy Cuddy, and her new book "Presence," people are quickly answering two questions when they first meet you. Can I trust this person? Can I respect this person? Psychologists refer … [Read more...]

Social Selling for Mortgage Professionals: 3 Truths and Lies

November 20, 2015 By Geoff Zimpfer

Remember the old Yahoo! commercial? The tag line was: "Do you Yahoo!?" I remember when Yahoo was the default search engine at one time. I also remember when there were a lot more Nokia phones than iPhones. My how fast things can change. Today its all about Google, YouTube, Twitter, Facebook, LinkedIn, Instagram and the proliferation of new social tools like Periscope, … [Read more...]

Millennial Mortgage Marketing: Free eBook and Webinar

November 17, 2015 By Geoff Zimpfer

Today, I'm happy to share with you another resource to help you understand the millennial homebuyer and position yourself to capture your fair share of this large market segment over the next five years. You know from our previous posts that in 2014 buyers who were 34 and younger comprised 32 percent of the homebuyer market share, while 27 percent of the market were … [Read more...]

Is Failure Required for Success?

November 13, 2015 By Geoff Zimpfer

Are you afraid of failure? Truth be told there's been may times in my life where I missed out on opportunity, growth and career advancement because I was afraid of failing. I looked up the definition of failure. It said "lack of success." That's B.S.! Thomas Edison is often credited with the following quote: "I have not failed. I just found 10,000 ways that won't … [Read more...]

Next Page »

Tune into the #1 Mortage Podcast


“Geoff always delivers high quality guests and content for anyone in the mortgage industry. Highly recommend. I’m a PRO member now as well and his site content is very thorough and helpful for my business.”

phreshGuy 6.13.2019

    Click Here to Listen Now




DOWNLOAD YOUR FREE GUIDE

Teaching Agent Classes

Copyright © 2021 · Magazine Pro Theme On Genesis Framework · WordPress · Log in

Share
Share
Tweet