A recent study by Fannie Mae reveals that most consumers are still mis-informed about what it takes to qualify for a home mortgage. In prior surveys, renters have told Fannie Mae that saving for a down payment and their credit score are the leading obstacles to obtaining a mortgage. When asked to identify accurate key mortgage qualification criteria (down payment, credit … [Read more...]

You've heard the saying that "you never get a second chance to make a good first impression?" New research supports that as being true. In fact, according to Harvard social psychologist Amy Cuddy, and her new book "Presence," people are quickly answering two questions when they first meet you. Can I trust this person? Can I respect this person? Psychologists refer … [Read more...]

Remember the old Yahoo! commercial? The tag line was: "Do you Yahoo!?" I remember when Yahoo was the default search engine at one time. I also remember when there were a lot more Nokia phones than iPhones. My how fast things can change. Today its all about Google, YouTube, Twitter, Facebook, LinkedIn, Instagram and the proliferation of new social tools like Periscope, … [Read more...]

Today, I'm happy to share with you another resource to help you understand the millennial homebuyer and position yourself to capture your fair share of this large market segment over the next five years. You know from our previous posts that in 2014 buyers who were 34 and younger comprised 32 percent of the homebuyer market share, while 27 percent of the market were … [Read more...]