We all ‘know’ how powerful video is for SEO, high Google rankings, making an impact, connecting, standing out from the competition….pretty much everything – right?
Just came across Jessica Edwards an agent in North Carolina doing some really awesome stuff with video, social etc.
After you watch this entire video ask yourself: Does this video stand out from “the herd” of agents in her local area? Does she make an impact with this video? How many times do you smile or laugh while watching this video? Would you be more inclined to hire her and team to sell your home or help you find your ideal home?
Some interesting stats about this video. It’s been viewed 11,876 times (since original posting). Dig in a little deeper into Jessica Edwards with Coldwell Banker and you’ll find she has an impressive YouTube channel with 4,386 subscribers and 663,584 video views to date.
What do you think prospective sellers and buyers perception is of her when they see her hundreds of videos and thousands of views on her YouTube channel? She’s obviously positioned in towards the younger Gen Y Market (Under 34 yrs. old) making ‘fun’ an obvious part of doing business. No need for the overt sales pitches or “here’s why we’re so great” mantra. She conveys her experience, trust and tech savvy (key for the Gen Y crowd) by sharing relevant and FUN content. What say you?
Be sure to share this video with your agents. It’s a great way to add value, connect, get ’em to laugh and talk about ideas for the upcoming Holiday’s. Check out Jessica’s YouTube channel here.