Unless you’ve been living underground in a bunker for the last couple of years, you know the rules of how to attract and convert prospects to customers has changed. We’ve gone from “interruption marketing” to “permission marketing.” In other words, we need to have a platform of relevant content that offers value to our target market.
Be it homebuyers, refi’s or referral partners (like agents) we have to give the people what they want. We have to establish a basis of WHY someone would choose you over your competition. One reason that moves people to favor one Mortgage Loan Officer vs. another is simply the value exchange. In today’s world that value is in the form of content that helps our target market solve a problem or find a solution. Or just learn something in an interesting way.
Enter –> Content Marketing.
Infographics are a great way to share content because they offer a visual means of understanding a concept or idea. So, here’s a cool infographic to help you understand how to create content that sells. Use this as a roadmap when designing your content strategy.