The market has shifted. Have you? Special guest Tom Ferry shares how Real Estate Agents and Mortgage Loan Originators need to shift to stay relevant. The "new normal" market requires that we evaluate our current process, systems and sources of business. We need to ask ourselves questions like: "Who is our ideal/target customer?" "Are my referral sources still … [Read more...]
Ep #99: How to Build a Powerful Personal Brand With a Camera-First Strategy
My special guest for this episode is Chelsea Peitz. She's the National Director of Social Sales at Fidelity National Financial. I saw Chelsea speak at a recent conference by Commissions Inc. and was so impressed with what she presented around the psychology of why social media is such an integral part of most of our lives and how we communicate communicate and engage … [Read more...]
Ep #98: How This Loan Officer Made $122K from Facebook Without Running Ads
My special guest this week is Larry Bettag. I wanted to bring Larry on because he recently presented at Todd Duncan's Sales Mastery event and he talked about how he has been growing his organic engagement, leads and business from Facebook - organically - without paying for ads. Thus far Larry's generated $120K in income directly from Facebook. Without ads. He still runs ads … [Read more...]
Ep #97: How this Top Agent Reached Over 33K YouTube Subscribers and Cold-Calls FSBO’s and Expired’s
My special guest today is Loida Velasquez. She's a very successful Real Estate Agent with over 30,000 subscribers on her YouTube channel over 7,000 Facebook followers and over 9,000 on Instagram . Listen to this interview from the standpoint of what can you learn for yourself in terms of getting active with video and other social channels. But then secondly you could … [Read more...]
Ep #96: Personal Branding Lessons and Funding $134 Million from “The Mortgage Geek”
My special guest for today Sean Cahan also known as "The Mortgage Geek" out of San Diego California. I want to give you a heads that we don't have a filter on this episode. It's raw it's real with some colorful language. If any kids are nearby listening, please remove your children. Shawn is doing some amazing things with his "Mortgage Geek" brand. He's leveraging his … [Read more...]