Mortgage Marketing Institute

Marketing Solutions for Today's Mortgage Professional

Ep #105: How Kelly Zitlow Uses Video to Build Trust and Close 232 Loans

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At the mention of doing video, do you feel a block go up? “I could never do that!” If that’s you, this episode is especially for you. Kelly Zitlow of Cornerstone Home Mortgage felt the same way. But she saw the writing on the wall and sensed that adding video to her marketing regimen could propel her business forward. She pushed through the painful, awkward beginner phase, … [Read more...]

Ep #104: Using Events to Close 327 Loans, Drive Agent Referrals and Explode Your Volume

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On this episode, I'm very pleased and honored to bring my special guest to you. And her name is Dana Meadows. She is a mega-producer with Movement Mortgage and what I love about Dana is that she's not only obviously highly successful but also humble at heart. Her 2017 production volume is 327 families helped for a loan volume of $71 Million dollars! Wow! Dana has built … [Read more...]

Ep #103: How to Close 216 Units for $75Million Working Remotely and Meeting Agents Over Video

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Kristi Hardy has been voted “The Best Loan Officer” in Loudoun County each year for 6 YEARS IN A ROW and most recently listed in the Top 1% Mortgage Originators in America listed in Mortgage Executive Magazine for the 2nd year in a row! Biggest takeaways and links: Kristi's Main Sources of BusinessSystems and Processes for Closing 216 LoansMeeting Agents … [Read more...]

Ep #102: Getting More Agent Referrals by Going Deep vs Wide with Agents

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My special guest this week is Debbie Secord and her Business Development Specialist Katie Shive. Debbie has 20 years in the business and is a Guild Mortgage Rockstar consistently closing about $65 million a year, helping 260 families in 2018. That's a lot of loans! We're gonna unpack lots of different things on this episode with the main focus being on Debbie's REALTOR … [Read more...]