Mortgage Marketing Institute

Marketing Solutions for Today's Mortgage Professional

Ep #93: Build Your Audience and Go Consumer Direct with Your Own Alexa Flash Briefing

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The future of voice is search. Do have any of the Alexa suite of voice activated "smart speakers" in your home or office? How many times per week are you asking Alexa for information? Our special guests David Bramante and Kayla Horwat  are the co-founders of HomeySmart and they're helping Real Estate and Mortgage professionals launch disruptive marketing, direct to consumers … [Read more...]

Ep #92: How to Fire Bad Agents, Rebuild and Become the #1 Purchase Lender in Illinois

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My guest this week is Sam Sharp; EVP of National Sales with Guaranteed Rate out of Chicago. Every single month Sam closes over 50 transactions. I believe last month it was 59 transactions. He is the only originator on his team. He does have a support team but originates 100% of his loans. We'll talk a little bit about scaling to build a team. Back in 2008 during the … [Read more...]

Ep #91: How Pop-By’s and Big Events Help This Top Loan Officer Close 206 Loans Special Guest

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Michelle Oddo is an award winning Five Star mortgage professional seven years in a row. She's with Nova Home Lending out of Denver Colorado and is consistently ranked among the Top 1% percent a in production, funding 206 units in 2017. Her main source of business is real estate agents. And what we unpack on this episode is the unique things she does to stay top of mind to … [Read more...]

Ep #90: How to Build Trust Quickly, Convert More Leads and Grow Your Business With Video

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Question: If you were in front of more people more often, able to get in front of more referral partners and prospects to have a deeper, more meaningful connection; would you be closing more business? If you're already good at delivering your value proposition you just need to be able to be in front of more people and present your value proposition more often. We can only be … [Read more...]

Ep #89: A Revealing Look Inside the Business of a $150 Million Dollar Producer

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My special guest today is Oleg Tkach. He's with Guild Mortgage and he lives in the Pacific Northwest Seattle area. He's a Very impressive individual. Oleg consistently ranks in the over $150 million dollar club and in 2017 closed 627 loans. I asked them how much of that is his own personal production and he said 100 percent. Yes he has a support team but he personally … [Read more...]