Do you use email in your overall marketing process?
Obviously you stay in touch during the loan process via email but how much is email a part of your marketing funnel?
Do you use email in tandem with lead capture and lead nurturing? Stay top of mind with past clients database marketing? Do outbound marketing to referral partners?
Email is a critical component to ANY marketing funnel and lead nurturing conversion process. But, you have to be smart and not just SPAM people or talk rates every time.
7 Hot Email Prospecting Tips